Privacy Policy

privacy policy

Effective Date: 01/09/2023

This Privacy Policy outlines the practices of Northumberland Pride Limited t/a Pride Action North ("we," "us," or "our") regarding the collection, use, and disclosure of personal information when you visit our website, (the "Website"). By accessing or using the website, you agree to the terms and conditions of this Privacy Policy.

Information We Collect

Personal Information: When you use our website, we may collect personal information that you provide voluntarily, such as your name, email address, phone number, and any other information you submit through our contact forms or other communication channels.

We are registered with the Information Commissioner's Office, registration reference ZB395477 and will process your personal data in accordance with the Data Protection Act 2018.

Automated Information

We may collect non-personal information automatically when you access the website, including your IP address, browser type, operating system, device information, and usage data through cookies, web beacons, and other tracking technologies. This information helps us improve our website and tailor our content to your preferences.

How We Use Your Information

We may use the collected information for the following purposes:

Providing Services: To provide you with the products, services, and information you request from us.

Communications: To respond to your inquiries, provide customer support, and send you updates and notifications related to our services.

Marketing: To send you promotional materials, newsletters, and other marketing communications, where permitted by applicable laws and regulations. You can opt out of these communications at any time.

Analytics: To analyse and improve the functionality and user experience of our website, including through the use of cookies and similar technologies.

Legal Compliance: To comply with applicable laws, regulations, and legal processes.

Disclosure of Your Information

We may share your personal information with third parties in the following circumstances:

Service Providers: We may share your information with trusted third-party service providers who assist us in operating our website, providing services, or conducting our business, but only to the extent necessary to fulfil their functions.

Legal Obligations

We may disclose your information in response to legal requests, court orders, or other legal processes, or to protect our rights, privacy, safety, or property.

Business Transfers

In the event of a merger, acquisition, or other business transfer, your information may be transferred to the acquiring entity, subject to the same privacy commitments outlined in this Privacy Policy.

Your Choices

You have the following choices regarding your personal information:

Access and Update: You may access and update your personal information by contacting us directly.

Opt-Out: You may opt out of receiving marketing communications from us by following the unsubscribe instructions provided in the communication.

Cookies: You can manage your cookie preferences through your browser settings. However, disabling cookies may affect your ability to use some features of our website.


We take reasonable measures to protect your personal information from unauthorised access, disclosure, or alteration. However, no data transmission over the internet or electronic storage is entirely secure, so we cannot guarantee the security of your information.

Children's Privacy

Our website is not intended for use by children under the age of 13. We do not knowingly collect or store personal information from children under 13. If you believe that we may have inadvertently collected such information, please contact us to request its deletion.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, and any changes will be posted on this page. Your continued use of the Website after the posting of changes constitutes your acceptance of those changes.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Northumberland Pride Limited

Ashington Workspace, Lintonville Parkway, Ashington, Northumberland, NE63 9JZ

0333 242 7307

Please review this Privacy Policy regularly to stay informed about how we collect, use, and protect your information.