We select 32West as agency of choice to drive our rebrand

We are delighted to announce we have appointed PR and communications agency 32West following a competitive tender process.

The agency, which has offices in Newcastle, Cumbria and Liverpool, will work withus during a milestone moment in our existence as they will lead our rebrand, PR and social media strategy.

We have grown our team, services and footprint significantly since it was established in 2017. And as we look to the future, we plan to reposition ourselves to better reflect our current offering.

Our chair Darren Irvine-Duffy said: “So much has changed since we were founded under the name of Northumberland Pride. 

“The services we offer have expanded significantly, so too has the geography that we cover. It is challenging to capture all of that succinctly – but that is what we’re seeking to do with the support of 32West.

“Beyond our planned rebrand is a desire to ensure as many people as possible are aware of the support services, events and external training opportunities that we offer. We will do that through enhanced activity on our social media channels and through proactively telling our story.”

Both members of the North East Chamber of Commerce, we met representatives of 32West’s North East operation at a networking event.

David Coulter, 32West’s Senior Account Manager for the North East, said: “We love to connect with fellow North East businesses and have found the chamber to be a great vehicle for that.

“A casual chat over festive drinks led to more detailed conversations with Darren and the team and we were delighted to be invited to pitch for this work.

“Pride Action North is an amazing organisation and does so much to support the LGBTQ+ communities in the areas it serves. 

“We love the vision of Darren and Angela, the charity manager, and can’t wait to work by their side as the charity enters the most exciting phase in its history.”